Social Media Facts

Just some interesting facts about social media and how it applies to business today!

-2 out of 3 adults globally agree with the statement: “I feel a stronger connection to brands when I buy directly from them”

-Automobiles have many more advocates than critics when it comes to customers offering feedback, either prompted or naturally

-76% of marketers believe they know what customers want in terms of social media content and interaction, but only 34% of them have actually asked the buyers!

-Marketers believe that the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%), but consumers actually place the most value on deals and promotions (83%) and rewards programs (70%)

-The percentage of US consumers who prefer traditional holiday cards in the mail as opposed to online “e-cards” increased from 80% to 86% between 2012 and 2013

-YouTube reaches more US adults aged 18-34 than any cable network does 

Categories: Social